Taco Bell Case Study
During my data strategy class this past semester, I participated in a case competition that challenged my team and ME to create audience profile presentations for creative campaigns. Our brand was Taco Bell, and we utilized data aggregation tools like MRI Simmons to inform our strategies.
My primary contribution was bridging the gap between raw data points and actionable insights through compelling storytelling. Collaborating with Five other team members entirely over Zoom, we crafted a cohesive narrative that tied together every element of our campaign.