marketing coordinator
For the filipino american association
Filipino Culture Night Marketing
Filipino Culture Night at Indiana University is an annual event celebrating Filipino heritage through performances, food, and cultural showcases. The goal for marketing is to increase campus-wide participation and cultural awareness.
The 12 Days of FCN Campaign
Objective: Sell the remainder of The events’s tickets and Increase excitement around the event
Execution: The 12 Days of FCN was a promotional countdown that ripped off of the 12 days of Christmas. Each day had a different challenge incorporating the day’s Number. For example: With One more day until the event they had to film one video singing the filipino National Anthem at the showalter fountain.
Why?: By making this campaign a competition between “families” in the club, I successfully brought our club together and each family anticipated the reveal of the winner in which you could find out at the event.
